CJPW Design Works Wins Graphis Gold for Softgate Systems™ Logomark

Aug 29, 2012 No Comments

CJPW was recently awarded the Graphis Logo Design 8 Gold for the development of the Softgate Systems™ logomark.  Graphis, “The International Journal of Visual Communication,” is a world-renowned publication of design and visual imagery.

Several months, hundreds of hours and a series of creative briefs were instrumental in the development the Softgate logomark, with careful exploration prior to actual design work.  These helped establish several key descriptors that formed the ‘look and feel’ of the final design.

Softgate Systems™ is a retail payment provider for the cash-preferred customer, and delivers its services through a network of over 20,000 enrolled retailers throughout the country. These specialized services are marketed under the retail brand, PayXchange™, whose identifying mark and POS materials were also developed by the CJPW design team.

During the initial development stages, the graphics, typography and branding methodology required a number of manipulations employing both traditional design techniques (pencil sketches) as well as final translations to digital layout and illustrative applications.

Here is the final Softgate logomark

Here is the final PayXchange logomark

The roll-out included the design, printing and distribution of a wide range of products that carry the Softgate Systems and PayXchange branding both in print and on the web. Collateral materials include multi-sized posters, banners, flyers, counter displays, reference manuals, buck slips, window decals and more.

And, extensive as CJPW design and printing capabilities are, our client services don’t stop there.  Managed by the CJPW web-based fulfillment network, orders for printed materials are executed 24/7 and seamlessly picked, packed and shipped from our Brooklyn facility; with inventory and shipments easily monitored from any computer or smartphone.

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