The Little Yellow Book Of Selling: Chapter 2

Oct 15, 2010 No Comments

The only thing I could think of then was to go door-to-door to drum up some sales. There was an industrial park a few blocks away, off Linden Boulevard, with many manufacturing facilities. So, that was my plan. But I needed a little something to give away, a leave-behind or “door-opener”. So we printed up [...]

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The Little Yellow Book Of Selling: Chapter 1

Sep 30, 2010 No Comments

I will not easily forget my first attempts at selling – the hard way – “cold calling”. I had just started my first business ever with a co-worker, a printing business. Our idea was to buy a small on-going shop that could “jump-start” us into being, a shop that had a press or two and [...]

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