Proofs And Proofing

Oct 28, 2010 No Comments

Supplying laser or inkjet proofs is an important step that will “prove” out your files and eliminate output errors. Hard copy helps A “hard” copy of your digital file puts your job into perspective and literally gives it dimension. A ruler placed across crop marks is still the best way to verify document size. Printing [...]

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Pre-flight Your Files

Oct 28, 2010 No Comments

Budgets and deadlines are a fact of life, so it’s important that the production process flow smoothly. With today’s digital work flow, optimized as it is for speed and efficiency, one has to be particularly careful to avoid setbacks during prepress. Missing fonts and graphics One of the more common production delays is missing or [...]

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Multiple-panel Folders

Oct 28, 2010 No Comments

Accordion folders Any standard multi-panel folder that is designed to fold accordion-style (each panel folding back against itself) does not require individual panel adjustment since no panels fold into or inside each other. A two-, three-, four-, five- or six- or more panel accordion folder will have panels of identical widths. Standard Closed folders Folders [...]

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Ink And Color Matching

Sep 30, 2010 No Comments

The PMS SWATCHbook Do you own a Pantone Matching System (PMS) ink swatch book? If you’re serious about buying printing and specifying ink colors, you should not be without one. Most art supply stores sell the complete line, which is now the standard for matching ink colors. The PANTONE® series includes formula guides for coated, [...]

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A No Surprise Checklist

Sep 30, 2010 No Comments

To help prevent costly errors it is important to ask the right questions at the onset of the job. Did you order or make a “dummy” or mock-up to check configuration, page sequence, bulk, presentation and “feel”? Is the print run sufficient? Additional copies cost lots less than re-runs! Did more than one person proofread [...]

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